Categories and brands
Categories and brands organize your catalog — in the Admin Console, on your Customer Portal storefront, and in the Buyer Mobile App — so your team and your buyers can find products quickly.
Before you start
- Set up categories and brands before or alongside importing products, so products land in the right place. See Import products in bulk.
Manage categories
Categories are organized as a hierarchical tree, so you can nest subcategories under parent categories.
- Go to Categories.
- Create categories and arrange them into your hierarchical category tree.
- Use search to find a category in the tree.
- Activate or deactivate categories to control which ones are available.
To bring in or take out categories in bulk, use the bulk import and export for categories.
Manage brands
- Go to Brands.
- Create, edit, and organize the brands you carry.
- Use brands across your catalog and storefronts.
Categories form a tree: root categories with the categories under them.
Tips
- Deactivating a category is safer than deleting when you might need it again — it simply removes it from availability.
- A well-structured category tree pays off on the buyer side: your storefront home page can show category tiles generated automatically from your category tree, and you can feature categories and brands you pick. See Manage buyer home content.
- Keep brand names consistent — buyers browse and filter by brand on your storefront.