Why B2B Marketers Should Invest in B2B eCommerce: A Hybrid Approach for Competitive Advantage
In the modern B2B landscape, the question is not whether to invest in B2B eCommerce or maintain a traditional sales team, but how to integrate both to create a powerful, hybrid system. B2B eCommerce provides the scalability, efficiency, and data-driven insights that businesses need to thrive, while the sales team offers the personalized, relationship-driven service that builds trust and handles complexity.
Aravindan Varatharajan
August 17, 2024
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