Growmax | B2B collaborative commerce platform for manufacturers & wholesalers

The Digital Partner Engagement Revolution: How Industrial Brands Can Transform Channel Sales

Is your marketing team generating leads that disappear into a black hole once handed to channel partners? You're not alone. Over the past two decades working with industrial manufacturers, I've witnessed a persistent challenge: brands invest heavily in lead generation but lose visibility the moment those leads transfer to channel partners. Bridging the Digital Gap: Why Industrial Brands Need a Partner Engagement Strategy

Aravindan Varatharajan

May 10, 2025

Bridging the Partner Visibility Gap: Streamlining the Quotation-to-Order Process for Industrial Brands

The quotation-to-order process represents far more than an administrative function—it's the critical juncture where marketing investments either convert to revenue or dissipate. By implementing a dedicated portal that brings structure and visibility to this workflow, industrial brands gain unprecedented control over their sales pipeline while simultaneously empowering their partners with superior tools.

Aravindan Varatharajan

May 8, 2025

Independent Partner Portals for Industrial Channels

An independent channel portal bridges the visibility gap in industrial B2B distribution. By providing a centralized hub for leads, opportunities, content and analytics, it lets a brand retain control and insight without forcing partners to overhaul their own tools. Well-designed portals automate lead sharing, enforce pipeline discipline, and generate actionable KPIs (conversion rates, sales cycle, response times) through built-in dashboards. With careful onboarding, customization, and even incentive programs, partners will use the system, ensuring data remains accurate.

Aravindan Varatharajan

May 8, 2025

Why an Offline Order-Taking App is Essential for FMCG and Industrial B2B Sales

An offline order-taking app is not just a tool; it’s a strategic asset for FMCG and Industrial B2B sales teams. By addressing connectivity issues, enhancing efficiency, improving accuracy, and providing real-time data, these apps significantly boost sales performance and customer satisfaction.

Aravindan Varatharajan

May 7, 2025

Boost Your Industrial Sales Performance with Smart Target Setting and Automation 🚀

As a Sales Manager in the industrial sector, setting clear targets and diligently following up with your sales reps is the backbone of achieving organizational goals. But let’s face it—manually tracking pipelines, opportunities, and follow-ups can be a time-consuming nightmare. That’s where automation tools like Lead and Opportunity Management systems come in, transforming chaotic processes into streamlined, trackable, and result-driven workflows.

Aravindan Varatharajan

April 26, 2025