What is Headless commerce and How does it fare against traditional commerce in 2022?

Surya SK
February 24, 2022

Digitalization has helped the manufacturer focus more on facilitating the customer to their best potential than ever before, and it's benefitting the manufacturers & merchants to experiment and customize with confidence. 

As eCommerce has started to engulf the entire shopping scene through social channels, IoT channels, and websites, traditional retail shops are under threat to functioning as adapting to the new shopping environment becomes a challenging task. As more companies transition to the eCommerce space as their core model, how do they maintain a competitive edge? Well, headless commerce is one such solution to many of the queries!

Table of contents

What is the basic idea of headless commerce?

Headless commerce might seem like a complex term to comprehend, but it is much simpler to understand and implement in real meaning. Headless commerce is a way of operation for eCommerce that provides companies the ability to be more agile and adaptable by segregating the back end and front end of their eCommerce functionalities; this gives companies the space to extend their max potential, thus allowing them to be more experimental—personalizing their storefront to facilitate customers better towards their shopping experiences without making any alterations to the back end. Therefore, the ability to separate the frontend and backend activities is the primary outlay of what headless commerce stands for. 

How does traditional commerce go head to head with headless commerce?

How does traditional commerce go head to head with headless commerce

Headless commerce is one of the most critical factors that act as a catalyst for changing to new eCommerce forums. 

As the customer-side of the website is segregated from the back end of the module, the headless commerce model is able to entertain businesses by providing an uncompromised level of customizability and adaptability, which is essential and much sought after today's eCommerce ecosystem.

This customizability gives space for companies & organizations to provide a unique customer experience on the front end.

1. Traditional commerce

Traditional eCommerce follows a monolithic model. A monolithic model is what got eCommerce started with. In the monolithic model, the hardware and software are ultimately linked together. For example, when you purchase Microsoft hardware, you must use Microsoft's software along with it. eCommerce has evolved since then, and other models have better adaptabilities. However, there are few companies that still believe in implementing a monolithic strategy. In fact, a monolithic setup is often recommended for enterprises and well-established companies.  

However, if you're a new company and you're starting, a monolithic model might not be the best option as it has high development costs. The development charges are pretty high, and the go-to-market timelines are longer. These factors make it a non-ideal setup for companies that are starting. Nevertheless, personalization is done in the most effective manner with the help of monolithic models as the platform is in complete control of the IT domain. 

2. Headless commerce

Headless commerce has the ability to meet all the requirements of a business in terms of trade functionalities. With headless commerce, brands have the ability to provide API-focused experiences with the help of a content management system, Digital experience platform, application, device, or a personalized frontend — with your eCommerce solution like Growmax functioning the commerce engine.

Headless commerce allows companies to create commerce experiences on various platforms with the help of APIs. In addition, headless commerce gives you the freedom to possess extensions to a different environment. This prevents bottlenecks and boosts your overall efficiency. 

You can integrate anything, from personalized react.js to a content management system. Any form of complex work can be combined. As a result, companies can run agile and adaptable commerce without having to give up on content. 

Commerce-based models make use of APIs for data analysis and give relative control to the IT department for development. Therefore, the number of API tasks present on a SaaS-based platform is critical to ensure that this operation runs seamlessly. 

Why is headless commerce booming right now?

Ever since businesses saw an opportunity to conduct business through an online medium, the tech catered towards eCommerce has evolved tremendously. However, as quoted before, companies had a monolithic eCommerce model that was focused on delivering one single eCommerce experience, and customization wasn't a priority as there was only one focus device to cater to, and it's the desktop.

But companies have been compelled and pushed to cater to different devices and platforms; therefore, customization is much required and viewed as an essential parameter to facilitate customers in giving out a top-notch customer experience. Headless commerce has become this gateway towards freedom of customization and adaptability, which directly gives companies the competitive edge they need over their competitors through innovation, upgradations, and testing. The ability of headless commerce to work on the front end without disrupting the backend and likewise is one of the primary reasons for the production of companies to be flexible in their actions. 

 This also denotes that the channel-specific user interface doesn't need to depend on each other. Thus, giving out a supreme omnichannel customer experience. 

How can Growmax headless commerce help your business?

How can Growmax headless commerce help your business

Growmax being one of the top headless commerce platforms for starters & evolving companies helps you to take complete control of your online store by segregating the frontend from the backend eCommerce functionalities. This will help you to maintain the distinction of your brand with the help of a unique front end while supporting it with top-notch B2B eCommerce functionalities.

Guaranteed 99% availability

Ensure that your platform performs at total capacity and speed without being interrupted by server downtime. With Growmax, you can function at all times to offer responsive services to your customers and vendors without fail.

Guaranteed 99% availability

Eliminate dependency on third-party applications

Stop depending on third-party plug-ins for integrations. Overcome limitations with Growmax headless commerce and integrate easily while removing the need for unwanted third-party dependencies.

Enhanced customer experience

Offer a consistent experience to your buyers even when their needs change. With headless commerce, you can seamlessly customize your B2B eStore as per the new demands of your customers without affecting your store's performance.

Enhanced customer experience

Customization and Flexibility

Provide an innovative experience to your customer with the flexibility of customization. With Growmax headless commerce, you need not be restricted to a specific template but can have complete control of your front end and give it your brand's voice and identity. This is the most critical benefit of headless commerce.

Overall marketing performance

Reduce the time to market with Growmax headless commerce. Introduce new frontend experiences quickly according to the market trends, without having to work much on the backend. Moreover, Growmax offers you a backend optimized for SEO to improve traffic to your online store.

Overall marketing performance‍

Areas where headless commerce can help your business tremendously!

Headless commerce's use case, extends further, apart from creating an agile eCommerce environment, giving companies the opportunity to control the front end and back end as two different entities. Here are some of the most distinct ones.

1. Headless commerce has the ability to be customized for various regions

The ability to connect and appeal to a set audience differs from one geographical location to another. You will have to customize your product appeal depending on the geolocation you are targeting, so the branding behind a product or service needs to comply with the target audience.

By developing subsets of content for applications and websites in the back end of a headless content management system, different regions can be tapped into by giving out matching content. In addition, giving out customized messaging has proven to boost conversion rate, which directly translates to increased revenue. 

2. Headless commerce helps to bypass language barriers

While going with the usual way of using google for translating different languages can be helpful up to a certain level, getting these search engines to translate professional material might not be ideal. Specific complex phrases and infinitives can be translated into awkward sentences, and you definitely do not want that. 

Meanwhile, Headless commerce gives content creators the space to translate languages with accuracy before distributing the content as well as encoding the content with appropriate characters. 

3. Headless commerce allows formatting for various forms of delivery

There are way too many conversion extensions that are found in multiple devices and applications. More than being sale-oriented, they focus more on gaining followers through registrations and spread their message across through this method. You definitely do not want to indulge in this aspect as an eCommerce business. 

4. Headless commerce facilitates integration with different systems

Most businesses might use headless commerce with a decoupled front end and back end or even with a traditional monolithic system.

With headless commerce, Businesses also have the ability to make use of a coupled system on a specific channel as traditional systems might be ideal endpoints for established businesses. 


Your business has to be exceptionally agile and highly compatible with different systems and environments to bring the best out of the module. After all, there is nothing to lose, and the benefits of headless commerce speak for themselves. A headless commerce system can help you achieve faster time to market, better security levels, and basically everything an eCommerce platform needs to succeed. With that being said, if you're a business that's starting, it's a no-brainer to go ahead with a headless commerce model, and even companies that have already stepped in can make the transition effortlessly. Good luck!