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B2B eCommerce Dec 23, 2021 3 Min Read

Make 2x faster decisions in your sales cycle

All of us know that in sales, any faster decisions is an increased revenue. If so, how to improve the decision-making process by two times.

GT
Growmax Team
Growmax Core Team

Overview

All of us know that in sales, any faster decisions is an increased revenue. If so, how to improve the decision-making process by two times.

Where is the current gap?

Digital companies makes 5x more revenue and higher profitability.

  • Having the right information to make a quick decision during the negotiation process
  • Identification of right product from a vast product catalog
  • Visibility to every quote to order process
  • Increased visibility to data means a higher conversion rate of customers

Who makes the decisions?

In B2B, Selling multiple resources make decisions within the organization based on the role, product, margins, and inventory. E.g.

  • A salesperson creates a quote for RFQ from the customer and makes the right pricing decisions.
  • A subject matter expert, recommends the right product based on the application or customer needs. It helps them buy the appropriate product; some times, it may be cost-effective.
  • An Operation manager looks for contract price and asking price for the orders; based on profitability, he/she approves the requests.
  • A logistics or delivery employee handles the dispatch process for an order.

The system should be capable of handling each of those roles’ distinct needs for an organization to make it a smooth and transparent process for flawless decision making.

What do we do differently?

Growmax can handle these functions seamlessly to make their decisions faster.

  • Define the territory for your sales teams to handle the right customer base
  • Create an approval workflow
  • 360-degree visibility for your customer
  • Your customers have the complete visibility to their orders with status messages

Be it a dealer portal, customer portal, service portal, secondary sales portal, a mobile app for your sales to pick orders, or an internal sales portal – A B2B eCommerce platform is a new way to address all your customer-facing requirements. Provide an omnichannel customer experience because you get 360-degree visibility to your customers with growmax.

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Growmax ARC is the all-in-one B2B commerce platform built for small and mid-size distributors. Get up and running in days with built-in QuickBooks/Zoho/Xero integration, customer-specific pricing, and a self-service ordering portal — all for $199/month.

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Frequently Asked Questions

What is B2B eCommerce and how does it differ from B2C?

B2B eCommerce involves online transactions between businesses, characterized by bulk ordering, negotiated pricing, complex approval workflows, and longer sales cycles. Unlike B2C, B2B buyers expect customer-specific catalogs, tiered pricing, and integration with ERP systems like SAP or QuickBooks.

How can B2B eCommerce increase revenue for distributors?

B2B eCommerce platforms can increase revenue by 30-50% through 24/7 order availability, automated reordering, cross-selling via product recommendations, and reduced order processing costs. Digital channels also expand geographic reach without proportional overhead increases.

What features should a B2B eCommerce platform include?

Essential features include customer-specific pricing and catalogs, bulk ordering capabilities, purchase order and credit term support, ERP/accounting integration, multi-warehouse inventory visibility, quote-to-order workflows, and mobile-responsive self-service portals.