Run your online store with Growmax’s B2B ecommerce platform to manage your existing customers and the new ones with ease. Give your customers access to an image-rich digital catalog, specific pricing & promotions. Your customers can place orders on your site anywhere, anytime and on any device!
B2B eCommerce means online transactions in which both involved parties are businesses. The software-based solution that facilitates such transactions is called a B2B eCommerce platform, responsible for presenting the company well and providing the required information to increase B2B sales.
Customized B2B catalogue management is presumably the most distinct and notable among B2B eCommerce website features. It empowers sellers to customize product lists for companies, business units, divisions, and even individual buyers or customers.
This functionality is not just specific to B2B platforms. Every kind of eCommerce platform should support responsive design for rendering your web content correctly across multiple devices.
In addition, new-age buyers use different kinds of devices, like laptops, PC’s and phones for the purchase process; having a responsive design can facilitate such buying behaviour.
Some B2B businesses enable pre-registered customers or sellers to order products from their online shops or stores.
Ensure that your eCommerce platform is secured with a password and offers restricted access to customers only.
You can even limit access to specific parts of the site to unregistered customers, meaning the landing page and product list are accessible to everybody.
Here are few key benefits of B2B eCommerce platform
An effective B2B eCommerce platform will facilitate your company to grow and scale rapidly to meet market expectations and customers' needs by opening new sales routes and continuously reaching new market milestones.
Also, by adopting scalable B2B eCommerce cloud solutions, you can revamp your previous technology and remarkably improve your marketing capabilities.
Through integration to the "ERP" and other back-end business systems, eCommerce platforms provide significant productivity for B2B organizations.
In addition, since customers have the leeway to order online at their convenience, businesses can focus more on customer service functionalities than just taking orders.
Also, automated workflows eliminate the need to reshape data in independent systems, thereby limiting the probability of errors. Automation also further improves the efficiency of the process of shipping.
A B2B eCommerce website with public catalogue pages is an efficient tool to reach new potential B2B customers.
As B2B buyers turn towards online shopping to compare different products and get the best prices, manufacturers and distributors can make use of search engines to understand and connect with buyers.
You can locate new visitors and convert them into customers by developing a responsive B2B eCommerce website with SEO-friendly content.
B2B eCommerce platforms establish your business with an online presence, therefore giving you control over your brand. These platforms allow you to promote, grow and strengthen your brand both locally and internationally.
Although other external B2B market channels may generate additional brand awareness benefits, your branded eCommerce website is the primary marketing tool for a sustained online presence and visibility.
Developing SEO-friendly content for your eCommerce site is a fast way to improve your site's search engine ranking and improve the likelihood that your target audience will know who you are.
A B2B eCommerce website helps you reach new customers and allows you to implement an automated recommendation program quickly.
With this, you can increase sales by offering relevant suggestions to customers and encouraging them to buy items related to the product they searched for.
A well-put eCommerce platform provides proper information to your customers, thus facilitating the ordering process. Also, by providing self-service capabilities, B2B eCommerce websites allow customers to order or reorder quickly based on previous purchases.
While retail shoppers and B2B buyers have their differences in shopping experiences, B2B companies still need to make sure that they employ intuitive design, rich content, and interactive functionality in their websites in product recommendations and trends based on previous searches, account settings, and wishlists.
B2B eCommerce provides an apt platform for companies to launch complete analytics campaigns.
Companies can estimate and evaluate marketing campaigns, sales effectiveness, product mix, inventory turns, customer sales effectiveness, and customer engagement through B2B eCommerce.
And yes! Google Analytics provides eCommerce tracking, but integrating analytics with your ERP gives you much more valuable insights.
We must acknowledge that today's shopping tendencies are primarily non-linear; providing a multi-channel experience to your customers with a B2B eCommerce platform is necessary.
Usually, B2B buyers jump from one device to another and across different platforms, searching for the items and products that they need.
Launching sites specific to channel or co-branded eCommerce sites is easy to implement with the apt B2B eCommerce network. This specification allows you to offer co-branded websites for each of your distributors & clients.
Here are a few components to keep in mind when choosing an eCommerce platform for your B2B eCommerce website.
Here are 3 key factors that are influenced by your choice of B2B eCommerce platform:
Choosing a hosted and on-premise B2B eCommerce platform means that you have to maintain your website on your own. You will have to take care and pay for your servers, mend with broken software code, and fix any site related issues that may possibly occur. Cloud-dependent platforms generally set up and host your eCommerce site for you.
If the software requires an update, it will make sure it updates automatically. However, if your website faces a crash, it is the responsibility of the platform to fix it and monitor the performance of your website. The type of platform you want for your business ultimately depends on managing your added responsibilities.
PCI compliance is a must for top B2B eCommerce websites. It is a way to make sure that the customers' details are secure while making a purchase.
Few cloud-based platforms provide data security for their clients because the data is on their servers. They are responsible for taking care of it.
However, you can also opt for B2B ecommerce platforms where payments are integrated with trusted and efficient third party platforms like razor pay.
Here, the platform itself does not store any credit or debit card details. Every payment transaction will happen through the trusted third party, which is also a very secure and safe way.
A hosted solution will cost you more with the software's license fee, maintenance costs of server hosting, development costs, and the in-house IT team costs.
A fully-hosted, cloud-based SaaS or PaaS platform typically requires a monthly fee for hosting, security, maintenance, and support. However, it will lessen your overall operating costs to some extent.
With the progressive web app (PWA), the business owners and the customers can install Growmax on desktop or mobile devices just like native apps. You can install the app directly from the website without the need for app store distribution or approval.
Growmax ensures that the platform will run at all times without any form of downfall. You don’t have to worry about server downtime. The eCommerce platform is available at all times for its customers and functional for its vendors and visitors.
Avoid any form of unwanted dependencies. Enable your customers to select items they prefer and place orders instantly without any external help or hassles. Customers have the opportunity to reorder the previously ordered item in their account history via a single click.
With Growmax you can configure your catalog to create customer groups and offer different prices specific to each group.
Reduce downtime, respond to customers faster and set up appointments to deliver exceptional field service experiences.
No form of fee is extracted for any kind of transaction. All transactions are without any charge.
Personalize the catalog with specific customers in mind. With Growmax you can configure your catalog to create customer groups and offer different prices specific to each group.
Leverage the product catalog to create product variant filters flexibly. Filter a set of products based on attributes like color, size, and more to help customers pick the exact product variant they require.
The B2B model of Growmax eCommerce boosts supply chain management processes. This will eventually help in increasing customer loyalty due to improved convenience and better facilitation of workflow, which in turn translates to better sales and conversion value.
Automating processes like sales, purchasing, inventory can bring about some flexible pricing strategies, i.e. prices automatically adjusted to your volume of sales and history of the order, meaning that the cost can vary from customer to customer. Such transparent fees reduce the possibility of errors and thus prevent the business from unwanted expenditures.
Relationships in B2B eCommerce platforms are more like partnerships whereas, in B2C, relationships are classified more as traditional "buyer-seller". So, companies in these partnerships maintain long-term relationships as it is crucial for the success of both parties. Companies that make B2B products, services, or software can develop these relationships via eCommerce because of efficiency.
B2B model has a more predictable and stable market when compared to other business strategies, So it has fewer unforeseen issues. The consistent growth of B2B can help companies align with the constantly changing market conditions, establish their presence online, and generate more clients. Well-built eCommerce platforms don't have to depend on salespeople to be profitable. You can keep a stable flow of qualified leads with an optimized site.
Modern day technology such as Artificial intelligence chatbots ensure the 24/7 presence of digital sales channels in B2B. Such availability makes sure to eliminate time zone differences. In addition, it allows a company to sell its products and services in almost any country and region of the world, significantly scaling and expanding the business's target customers.
"Over 90% of transactions are done through this platform. It helped achieve 50% more organizational speed & higher visibility."