How To Sell Machine Spare Parts Online: Step-by-step Guide

Surya SK
April 21, 2022

In 2022, every spare parts manufacturer a dealer should be selling their machine spare parts online and if words don't convince you, let's look at the numbers. Forbes listed that eCommerce has seen an immaculate growth of 265%, from $1.3 trillion to $4.1 trillion within four years. 

The internet is it right now, and there's no one denying its potential. Manufacturers are taking advantage of it by increasing their rate of selling machine spare parts online to scale quickly, increase their revenue and create more demand. 

This article will focus more on how you can take advantage of the digital age and sell machine spare parts online with ease. So let's get deep into it!

Table of contents 

Find your target audience

Find your target audience

There are multiple demographics and groups of individuals who are interested in and purchase machine spare parts online. From wholesale buyers, retail consumers, and even people who are looking to make a single-time purchase. Knowing your exact target audience makes it easier to construct and design your eCommerce website around them. This helps you to cater to your target audience in the best way possible. 

You can make use of specific analyzing tools like Google Analytics to understand and study your users better. Tools like Google Analytics help you filter your audience by age, gender, location, and many more parameters. However, if you do not hold a website, 

However, if you do not possess a website, there is market research accessible online based on the user behavior of the average machine spare parts shopper.

Understanding and evaluating your target audience is always the best way to help you comprehend your business methods and will teach you to sell your spare parts better. Below are some core guidelines for selling machine spare parts online. 

Guideline for selling machine spare parts online

Before selling your machine spare parts online with the help of an eCommerce site, there is certain pre-planning to be done. Pre-planning certain elements is much needed like any other venture. This will ensure that your business is running seamlessly and efficiently. 

1. Talk to specific machine experts and enthusiasts first

Talk to specific machine experts and enthusiasts first

Contacting and having a detailed conversion with people who own the machines to which you deliver spares is highly recommended. This will help you to find what they expect, and they can give you connections to people who might sell rare spare parts and more. This will also help you figure out their purchase modes and the type of user experience customers expect. 

2. Study your competitors

Study your competitors

and analyze your competitors throughout all mediums like eBay, Amazon, and other third-party websites. Check out how they price and evaluate their machine spare parts and see how you'll fare against your competitors with your valuation of pricing. This will help you to get a picture of how you would compete with your competitors. 

Google the name of the particular machine spare part and look into the search results for the top results. Next, check out the big names in the industry and find out why they are ranking the way they are. Then, study their user experience, pricing strategies, and the total customer experience they offer. You never know which of these factors could be an element of inspiration for your online eCommerce store. 

3. Communicate with suppliers for quotations

Once you have figured out the pricing game that you need to be on to compete with your competitors, the next step would be to reach out to suppliers via marketplaces for pricing quotations. 

You can either work with your current suppliers or even scale and reach out to other new suppliers if you wish to. First, be sure to keep a check on the MOQ (Minimum order quantity) to depict if your pricing quotations are sustainable for your eCommerce business. Then, look around for a variety of machine spare parts suppliers to get the best deals. 

4. Send in purchase orders

Send purchase orders (POs) to the respective machine spare parts manufacturers you choose to reach out to and ensure that their products match the quality you're looking out for. Keep in mind that quality is the core aspect from a consumer's perspective. Going through a quality analysis can also help you to save money that can potentially go into retrieving defective products.  

5. Build your website

  Build your website

While you wait for your machine spare parts to arrive, start the process of building your eCommerce site so that once you get your machine spare parts, you can begin to sell them through your portal. Make a decision on the design of the website that will suit your eCommerce portal to the best. 

You can always partner with an eCommerce store to help you out with this process. Growmax is one such eCommerce platform that can help you to build your own eCommerce store exclusively suited to sell your machine spare parts online. By partnering with an expert like Growmax, you can cut short your process of developing an eCommerce site and get started with running it way faster than you predicted. 

6. Connect your website to marketplaces

Make sure to integrate your website with other online marketplaces like Amazon, eBay, and Google shipping. The more mediums your products are present in, the better are your chances of generating higher revenue. Growmax can also help you with the process of connecting with other marketplaces.  

7. Ship your spare parts

Ship your spare parts

Last but not least, ship your products to customers or deliver them to local mechanics who can distribute your machine spares to your target customers.


There are various things you can do to boost your sales and make more profit from your machine spare parts business. However, if you do not have the knowledge or experience to run a business, you may be in for a challenging ride. But don't worry, there's always a way, and the above guideline is a perfect way to begin your digital machine spare parts business. Experiment with different means, reach out to people, study your competitors. That's the only way to get better in this domain. Good luck!