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CustomerHealth

A health score made of recency, frequency, monetary and payment parts, each out of 25. It is empty unless all four have real evidence.

type CustomerHealth {
  band: String!
  frequency: Int!
  intent: Int
  monetary: Int!
  payment: Int!
  reasons: [String!]!
  recency: Int!
  score: Int!
}

Fields​

CustomerHealth.band ● String! non-null scalar​

GOOD at 70 and above, WATCH from 40 to 69, AT_RISK below 40.

CustomerHealth.frequency ● Int! non-null scalar​

The frequency part.

CustomerHealth.intent ● Int scalar​

Points taken off for warning signs in buying behavior, from 0 to 20. Empty when there is no app or checkout activity to judge.

CustomerHealth.monetary ● Int! non-null scalar​

The monetary part.

CustomerHealth.payment ● Int! non-null scalar​

The payment part.

CustomerHealth.reasons ● [String!]! non-null scalar​

Up to three plain reasons the score is not higher.

CustomerHealth.recency ● Int! non-null scalar​

The recency part.

CustomerHealth.score ● Int! non-null scalar​

The score from 0 to 100: recency plus frequency plus monetary plus payment, less intent.

Member Of​

CustomerInsights object