CustomerAnalytics

Customer figures for the period.

type CustomerAnalytics {
  activeCustomers: Int!
  averageOrdersPerCustomer: Float!
  churnRate: Float!
  customerGrowth: [CustomerGrowth!]!
  customerLifetimeValue: Float!
  customersByTier: [CustomerTierAnalytics!]!
  newCustomers: Int!
  topCustomersByRevenue: [TopCustomerRevenue!]!
  totalCustomers: Int!
}

Fields

CustomerAnalytics.activeCustomers ● Int! non-null scalar

How many were active.

CustomerAnalytics.averageOrdersPerCustomer ● Float! non-null scalar

The average number of orders per customer.

CustomerAnalytics.churnRate ● Float! non-null scalar

The share of customers who stopped buying, in percent.

CustomerAnalytics.customerGrowth ● [CustomerGrowth!]! non-null object

Customer numbers over time.

CustomerAnalytics.customerLifetimeValue ● Float! non-null scalar

The average revenue a customer brings over their lifetime.

CustomerAnalytics.customersByTier ● [CustomerTierAnalytics!]! non-null object

Customers split by tier.

CustomerAnalytics.newCustomers ● Int! non-null scalar

How many joined.

CustomerAnalytics.topCustomersByRevenue ● [TopCustomerRevenue!]! non-null object

The customers who bring in the most revenue.

CustomerAnalytics.totalCustomers ● Int! non-null scalar

How many customers there are.

Returned By

customerAnalytics query