The Digital Partner Engagement Revolution: How Industrial Brands Can Transform Channel Sales
Is your marketing team generating leads that disappear into a black hole once handed to channel partners? You're not alone. Over the past two decades working with industrial manufacturers, I've witnessed a persistent challenge: brands invest heavily in lead generation but lose visibility the moment those leads transfer to channel partners. Bridging the Digital Gap: Why Industrial Brands Need a Partner Engagement Strategy
Aravindan Varatharajan
August 1, 2020
.png)
.svg)
