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CustomerReportsSummary

Headline figures of the customer reports.

type CustomerReportsSummary {
  activeCustomers: Int!
  averageLifetimeValue: Float!
  averageOrderValue: Float!
  churnedCustomers: Int!
  newCustomers: Int!
  repeatCustomerRate: Float!
  totalCustomers: Int!
  totalRevenue: Float!
}

Fields​

CustomerReportsSummary.activeCustomers ● Int! non-null scalar​

How many are active.

CustomerReportsSummary.averageLifetimeValue ● Float! non-null scalar​

The average customer lifetime value.

CustomerReportsSummary.averageOrderValue ● Float! non-null scalar​

The average order value.

CustomerReportsSummary.churnedCustomers ● Int! non-null scalar​

How many stopped buying.

CustomerReportsSummary.newCustomers ● Int! non-null scalar​

How many joined in the period.

CustomerReportsSummary.repeatCustomerRate ● Float! non-null scalar​

The share of customers who bought more than once, in percent.

CustomerReportsSummary.totalCustomers ● Int! non-null scalar​

How many customers there are.

CustomerReportsSummary.totalRevenue ● Float! non-null scalar​

The total revenue.

Member Of​

CustomerReportsData object