Revenue Operations
for Electrical
Distributors.
From cable management to switchgear — the connected platform that handles customer self-ordering, field sales, partner portals, and complex multi-tier pricing for electrical wholesale.
We Know Electrical Distribution
Six critical challenges every electrical distributor faces — and how Growmax solves each one.
Complex Multi-Tier Pricing
Contractor pricing vs. wholesaler pricing vs. project-bid pricing — spreadsheets can't keep up with the pricing tiers your customers demand.
Growmax's multi-tier pricing engine handles customer-specific pricing, volume brackets, SPAs, and time-based promotions natively. Every contractor and wholesaler sees their negotiated price automatically.
Multi-Warehouse Inventory
Stock across multiple branches and warehouses with no real-time visibility leads to lost sales and costly transfers.
Real-time inventory orchestration across 50+ locations with intelligent allocation, geographic zone management, and automated stock transfer recommendations.
Contractor vs. Wholesaler Portals
Different customer segments need different catalogs, pricing, and ordering experiences — but you're running them all through the same outdated system.
Role-based portals with segment-specific catalogs, pricing tiers, and ordering workflows. Contractors see their products and prices. Wholesalers see theirs. Zero confusion.
Quote-Heavy Sales Process
Switchgear, panel board, and conduit quotes take days to assemble — by the time you respond, the contractor has moved on.
CPQ engine with pre-configured product rules for electrical assemblies. Generate accurate quotes in minutes, not days. Built-in approval workflows for margin protection.
ERP Disconnect
Your SAP or legacy ERP holds the truth on pricing and inventory, but your sales team can't access it in the field.
Native SAP JCo integration with bidirectional RFC calls. No middleware. Real-time pricing and ATP checks directly from your ERP to the sales rep's device.
Field Sales Blind Spots
Reps visiting job sites and contractor offices have no access to real-time inventory or customer-specific pricing.
Growmax ARC — the offline-capable mobile ordering app. Reps capture orders on-site, even without connectivity. Syncs automatically when back online.
Electrical Manufacturer Goes Digital
OBO Bettermann, a leading manufacturer of cable management and electrical installation systems, needed to digitize their partner ordering process across multiple regions.
Growmax deployed a connected partner portal handling the full quotation-to-order lifecycle. Cable trays, cable routing systems, and fire protection products — all with region-specific pricing and approval workflows.
Electrical Distribution
Across America
Purpose-built for the electrical distribution markets driving America's infrastructure growth.
Texas
Houston, Dallas, San Antonio, Austin
Fastest-growing electrical construction market in the US
Georgia
Atlanta, Savannah
Southeast distribution hub
North Carolina
Charlotte, Raleigh-Durham
Major data center construction corridor
Virginia
Northern Virginia, Richmond
Data center capital of the world
Florida
Miami, Tampa, Orlando, Jacksonville
Rapid commercial & residential growth
Pennsylvania
Philadelphia, Pittsburgh
Industrial heartland with modernization demand
See Also
Revenue Platform
Enterprise B2B commerce with native SAP integration, multi-warehouse orchestration, and CPQ engine.
Growmax vs Corevist vs SAP CC
Enterprise B2B platform comparison — features, pricing, and implementation timelines side by side.
Growmax ARC
The connected distributor platform with ordering portal, field sales app, and Zoho integration.
Which Growmax Is Right for Your Electrical Business?
Two products. Two different scales. Pick the one that fits your operation.
Multi-Party Revenue Ecosystem
Connect your sales reps, partners, and customers. Multi-version quotes, partner commerce, dealer portals — with 100% visibility across the entire revenue chain.