Aravindan Varatharajan

Hiking addict, guitarist, design furniture lover and RISD grad. Operating at the crossroads of design and computer science to craft experiences that people remember.

Bridging the Partner Visibility Gap: Streamlining the Quotation-to-Order Process for Industrial Brands

The quotation-to-order process represents far more than an administrative function—it's the critical juncture where marketing investments either convert to revenue or dissipate. By implementing a dedicated portal that brings structure and visibility to this workflow, industrial brands gain unprecedented control over their sales pipeline while simultaneously empowering their partners with superior tools.

Aravindan Varatharajan

August 1, 2020

Independent Partner Portals for Industrial Channels

An independent channel portal bridges the visibility gap in industrial B2B distribution. By providing a centralized hub for leads, opportunities, content and analytics, it lets a brand retain control and insight without forcing partners to overhaul their own tools. Well-designed portals automate lead sharing, enforce pipeline discipline, and generate actionable KPIs (conversion rates, sales cycle, response times) through built-in dashboards. With careful onboarding, customization, and even incentive programs, partners will use the system, ensuring data remains accurate.

Aravindan Varatharajan

August 1, 2020

Why an Offline Order-Taking App is Essential for FMCG and Industrial B2B Sales

An offline order-taking app is not just a tool; it’s a strategic asset for FMCG and Industrial B2B sales teams. By addressing connectivity issues, enhancing efficiency, improving accuracy, and providing real-time data, these apps significantly boost sales performance and customer satisfaction.

Aravindan Varatharajan

August 1, 2020

Boost Your Industrial Sales Performance with Smart Target Setting and Automation 🚀

As a Sales Manager in the industrial sector, setting clear targets and diligently following up with your sales reps is the backbone of achieving organizational goals. But let’s face it—manually tracking pipelines, opportunities, and follow-ups can be a time-consuming nightmare. That’s where automation tools like Lead and Opportunity Management systems come in, transforming chaotic processes into streamlined, trackable, and result-driven workflows.

Aravindan Varatharajan

August 1, 2020

Stop Losing Deals: Streamline Your Industrial Sales with Growmax

Tired of lost leads and slow quotes? Growmax, for industrial businesses, cuts quotation times by 300% (as seen with an automotive parts manufacturer!). Learn more.

Aravindan Varatharajan

August 1, 2020

The Ultimate Guide to CPQ Software for Small and Medium-Scale Industrial Businesses

For small and medium-scale industrial businesses, a CPQ solution like Growmax offers tailored features that address their specific needs. Whether it’s tracking and monitoring the progress of sales team quotations with approval workflows, configuring prices for individual customers or groups, or handling multicurrency transactions, Growmax empowers these businesses to optimize their sales operations and drive growth. In this comprehensive guide, we’ll explore the ins and outs of CPQ software and dive deep into how Growmax can transform the way small and medium-scale industrial businesses manage their sales processes.

Aravindan Varatharajan

August 1, 2020

Opportunity Pipeline Management for Industrial Businesses – Your Data-Driven Path to Predictable Revenue

Drive predictable revenue in your industrial business. Learn how effective opportunity pipeline management, tailored for complex B2B sales, helps sales managers track, optimize, and lead teams with data-driven insights. Master your industrial sales process today.

Aravindan Varatharajan

August 1, 2020

Maximize Automotive Aftermarket Sales with Growmax Channel Partner Hub

Growmax empowers automotive aftermarket businesses through AI-driven analytics and a unified ecosystem of digital platforms. Our channel partner hub is designed to maximize operational efficiency and drive revenue growth.

Aravindan Varatharajan

August 1, 2020

Harnessing the Power of AI: Unlocking Insights from Historical Data

The beauty of AI-driven insights lies in their ability to empower decision-making. Instead of relying on gut instinct or incomplete information, you can base your strategies on hard evidence and predictive models. Imagine being able to predict which products will sell out next quarter! Understand why certain customers stopped buying. or pinpoint inefficiencies in your operations — all based on data you already have. AI doesn’t just crunch numbers; it connects the dots, giving you a comprehensive view of your business’s past and present to guide your future.

Aravindan Varatharajan

August 1, 2020

Why a Channel Partner Hub with Performance Analytics is Essential for Business Growth

Did you know that 75% of global commerce is driven by third-party sales? In today’s interconnected business world, channel partners—resellers, distributors, affiliates, and more—are the unsung heroes behind much of this economic activity. These partners extend your sales reach, tap into new markets, and amplify your brand’s presence without requiring you to build infrastructure from scratch.

Aravindan Varatharajan

August 1, 2020

From Data to Decisions: How KPIs and Opportunity Management Drive Growth for Industrial Distributors

As the industrial distribution landscape continues to evolve, those who master the art and science of KPI tracking and opportunity management will not only survive but thrive in the dynamic global marketplace. The future belongs to distributors who can turn data into actionable insights and insights into competitive advantage.

Aravindan Varatharajan

August 1, 2020

Unlocking Growth for Industrial Distributors: How Opportunity Management Drives Sales Success

In today’s industrial distribution landscape, effective opportunity management is no longer optional — it’s a competitive necessity. Distributors who implement robust opportunity management frameworks will realize significant advantages

Aravindan Varatharajan

August 1, 2020

Inventory Stockout Risk Insight: The Modern Manufacturer's Guide to Preventing Revenue Loss

From Reactive to Resilient! In today's volatile industrial markets, the difference between industry leaders and laggards increasingly comes down to supply chain resilience. Inventory Stockout Risk Insight represents a fundamental shift from reactive inventory management to proactive risk mitigation.

Aravindan Varatharajan

August 1, 2020

Maximizing Growth Through Partner Sales Management: A Comprehensive Guide

In today’s competitive business landscape, companies are constantly seeking innovative strategies to expand their market reach, increase revenue, and optimize operational efficiency. One such strategy that has proven to be remarkably effective is partner sales management. This approach allows brands to leverage external partnerships to drive growth while minimizing costs and risks associated with direct sales models. This comprehensive guide explores everything you need to know about partner sales management, from its fundamental concepts to implementation strategies and measurable benefits for stakeholders across your organization.

Aravindan Varatharajan

August 1, 2020

Why B2B Marketers Should Invest in B2B eCommerce: A Hybrid Approach for Competitive Advantage

In the modern B2B landscape, the question is not whether to invest in B2B eCommerce or maintain a traditional sales team, but how to integrate both to create a powerful, hybrid system. B2B eCommerce provides the scalability, efficiency, and data-driven insights that businesses need to thrive, while the sales team offers the personalized, relationship-driven service that builds trust and handles complexity.

Aravindan Varatharajan

August 1, 2020

Own Your Data in Your Private Cloud: Embrace Technology for Your B2B Business

Embracing technology and owning your data in a private cloud can revolutionize the way you do business. Data-driven development is essential for any business. Building an analytics platform to analyze your data is crucial for informed decision-making and sustainable growth.

Aravindan Varatharajan

August 1, 2020

Embrace the Digital Shift: Building a B2B eCommerce Platform for Manufacturers and Wholesalers

Is your manufacturing or wholesale business ready for the digital age? 📈 A robust B2B eCommerce platform can revolutionize your operations, boosting sales, efficiency, and customer satisfaction.

Aravindan Varatharajan

August 1, 2020

Receive Customer Orders Through Multiple Channels: Transforming Your B2B Sales Experience

Imagine a world where orders flow effortlessly from any channel - online, in-person, or through your sales team. Our platform delivers a Shopify-like experience for your B2B customers, boosting engagement and slashing administrative burdens.

Aravindan Varatharajan

August 1, 2020

The Crucial Role of Manufacturers in the Supply Chain: Tailoring B2B Ecommerce to Meet Their Unique Needs

Manufacturers play a vital role in the supply chain, and their unique needs demand tailored B2B ecommerce solutions. By focusing on the specific challenges faced by manufacturers and providing customized tools and features, these solutions can help manufacturers streamline the process

Aravindan Varatharajan

August 1, 2020

Reckitt PRO Solution India: Revolutionizing B2B with E-commerce

The strategic move is a testament to Reckitt's commitment to adapting to the evolving business landscape and meeting the dynamic needs of its customers. By digitizing its B2B operations, Reckitt is not only enhancing customer experience but also streamlining its supply chain and boosting operational efficiency. Would you like to focus on a specific aspect of this story, such as the technology behind the platform or the impact on Reckitt's bottom line?

Aravindan Varatharajan

August 1, 2020

Enhancing Industry Collaboration: A Case Study from a Leading Paint Manufacturer in India

Creating a platform that bridges the gap between Contractors, System Integrators, and Consultants is a valuable initiative! This groundbreaking solution showcases the power of technology in uniting key players within the industry. The paint manufacturer solidifies its market leadership while empowering contractors with practical tools and fostering collaboration while driving industry-wide progress.

Aravindan Varatharajan

August 1, 2020

Revamping the Order Process: OBO Bettermann's Digital Transformation

OBO Bettermann's success story demonstrates the transformative power of digital solutions in the manufacturing industry. By embracing a Shopify-like approach, manufacturers can unlock new opportunities for growth and competitiveness.

Aravindan Varatharajan

August 1, 2020

Digital Enabled FMCG Wholesale: Benefits of Launching Self-Ordering Apps for B2B and HoReCa Customers

Launching self-ordering apps for B2B and HoReCa customers offers numerous benefits for FMCG wholesalers. These apps enhance customer experience, increase operational efficiency, reduce costs, and drive revenue growth.

Aravindan Varatharajan

August 1, 2020

A comprehensive sales order booking app for Zoho Inventory

Efficient sales order management is a critical aspect of running a successful business. For small businesses and sales teams, the ability to process orders quickly and accurately can significantly impact customer satisfaction and overall business performance. Zoho Inventory has long been a trusted solution for inventory management, providing businesses with powerful tools to streamline their operations.

Aravindan Varatharajan

August 1, 2020

Transform Your Digital Landscape by Building an Integration Layer to Interact with New-Age Applications

Embrace the power of integration to unlock the full potential of your digital tools and applications. Whether you're looking to improve e-commerce operations, enhance customer relationship management, or optimize marketing efforts, an integration layer offers a scalable and flexible solution to meet your business needs. Transform your digital landscape today and build a more connected, efficient, and agile business for the future.

Aravindan Varatharajan

August 1, 2020

Transforming Your Digital Landscape: Integrating Third-Party Applications with SAP ECC Through SAP Connector

Eliminate manual errors with tight Integration. For companies using SAP ECC, SAP JCo is a basic option which can provide an easy-to-use API for sending and receiving BAPIs, RFCs and IDocs to and from on-premise SAP systems.

Aravindan Varatharajan

August 1, 2020

Why Product Categorization Matters in Sales & Self-Ordering Apps?

Streamlining sales and enhancing customer experience with effective product categorization is key in the food and personal care wholesale industry. Efficient categorization not only boosts sales performance but also enhances customer satisfaction.

Aravindan Varatharajan

August 1, 2020

Effective management of MOQ and volume-based pricing is essential for food and personal care wholesalers

Minimum Order Quantity (MOQ) and Volume-based pricing are key strategies for Food & Personal Care wholesalers. These aspects play a critical role in determining costs and profitability. Understanding and optimizing MOQ can lead to significant savings and competitive pricing.

Aravindan Varatharajan

August 1, 2020

Uncovering Hidden Customer Needs for Cross-Selling and Upselling Through a Recommendations Engine

A well-crafted recommendations engine can be a goldmine for F&B wholesalers. It goes beyond merely suggesting popular products; it uncovers hidden customer needs that fuel strategic cross-selling and upselling opportunities.

Aravindan Varatharajan

August 1, 2020

Reduce Sales Costs in F&B Wholesale with a Zoho-Integrated Self-Order Booking App

Adopting a Zoho-integrated self-order booking app is not just a technological upgrade; it is a strategic move that positions your business for long-term success. By embracing this digital solution, you can stay ahead of the competition, meet the evolving demands of your customers, and achieve sustainable growth in the dynamic F&B wholesale market.

Aravindan Varatharajan

August 1, 2020

Boost Efficiency in FMCG Wholesale with a Zoho-Integrated Order Booking App

In the fast-paced world of Food & Beverage (F&B) and Fast-Moving Consumer Goods (FMCG) wholesale sales, efficiency is not just an advantage – it's a necessity. With sales representatives constantly on the move, engaging with clients, and closing deals, streamlining the order booking process can significantly impact your business's success. The Growmax Sales app, integrated with Zoho, offers a seamless solution to enhance efficiency and accuracy in your sales operations.

Aravindan Varatharajan

August 1, 2020

How and Why to migrate from Tradegecko ASAP?

TradeGecko shut down its operation in 2022 and brands want to shift to better alternatives.Here, we tell you how to migrate from Tradegecko and choose the best alternative.

Aravindan Varatharajan

August 1, 2020

Top 6 Pepperi alternatives and Competitors to check out in 2024

Looking for an alternative to Pepperi? We got 6 of the best B2B eCommerce platforms compiled as the finest Pepperi alternatives of 2024.

Aravindan Varatharajan

August 1, 2020

Top 6 TradeGecko (Quickbooks Commerce) Alternatives to checkout in 2024

Looking for alternatives to Quickbook Commerce aka Tradegecko? Here are 6 B2B eCommerce platforms that serve as the best Tradegecko alternatives of 2024.

Aravindan Varatharajan

August 1, 2020

4 Critical features to win digital customer experience with B2B eCommerce

You shouldn’t have to adapt your sales processes to fit in with the functionality of a B2C eCommerce. Instead, your B2B eCommerce store should meet the needs of your business directly.

Aravindan Varatharajan

August 1, 2020

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Top Features
Quote ManagementOrder ManagementSales Rep ApplicationProduct Catalog ManagementStorefront ManagementInternal CollaborationEcommerce Customer Support
Solutions
B2B eCommerceEnterprise eCommerceEnterprise Marketplace for B2BEnterprise Marketplace for D2CHeadless CommerceWholesale eCommerceSpare Parts PortalSales Rep App
Guides
What is B2B eCommerce?How to increase B2B Sales?What is D2C?What is O2C (Order to Cash)?How to setup B2B eCommerce?Empower your Sales Reps